You may be here, but the world is going to compete with you whether you want to or not, said Glen Vanstone, vice-president of trade and investment at the Edmonton Economic Development Corp.

We should be competing out in the world, because we can.

He spoke following a workshop about online opportunities for Canadian businesses in China that included presentations by officials at major Chinese e-commerce firms Alibaba.com and VIP.com.


There are a lot of Canadians using our platforms for their businesses, said Alex Tsai, senior business-to-business marketing manager for the Alibaba Group, which in 2015 had about 420 million people buy more than $500 billion worth of goods on its sites.

I think there are a lot of opportunities.

Canada is one of Alibaba’s top five markets, he said.

His colleague Cooper Williams, senior business development manager for North America, said their Tmall platform delivers 30 million packages a day, compared to two million by American giant Amazon.

PetroCanada and Aldo are among many Canadian and other foreign firms selling through virtual Tmall outlets, which they design and control, Cooper said.

The development of physical stores trailed the growth of China’s burgeoning consumer class, he said.

China went straight to the Internet, especially for younger consumers. They went straight to mobile.

Edmonton was one of four cities on a tour organized by the federal government to help Canadian companies understand and develop strategies for Chinese e-commerce.

Buying and selling online is a good way for Edmonton firms to check out this vast market, one of three Asian countries along with India and Japan targeted by the Edmonton Economic Development Corp., Vanstone said.

He sees particular growth potential in fields such as agriculture and food products, energy-related technology and services, nutrition and nutraceuticals (items derived from food sources with extra health benefits).

The business community has long been part of the global marketplace. We’re not isolated, he said.

But I think, in a general way, understanding what’s in new markets and intelligence gathering is something that needs to be (done).

business community long of global marketplace· world going compete whether want not

Edmonton businesses should look at e-commerce

You may be here, but the world is going to compete with you whether you want to or not, said Glen Vanstone, vice-president of trade and investment at the Edmonton Economic Development Corp.

We should be competing out in the world, because we can.

He spoke following a workshop about online opportunities for Canadian businesses in China that included presentations by officials at major Chinese e-commerce firms Alibaba.com and VIP.com.


There are a lot of Canadians using our platforms for their businesses, said Alex Tsai, senior business-to-business marketing manager for the Alibaba Group, which in 2015 had about 420 million people buy more than $500 billion worth of goods on its sites.

I think there are a lot of opportunities.

Canada is one of Alibaba’s top five markets, he said.

His colleague Cooper Williams, senior business development manager for North America, said their Tmall platform delivers 30 million packages a day, compared to two million by American giant Amazon.

PetroCanada and Aldo are among many Canadian and other foreign firms selling through virtual Tmall outlets, which they design and control, Cooper said.

The development of physical stores trailed the growth of China’s burgeoning consumer class, he said.

China went straight to the Internet, especially for younger consumers. They went straight to mobile.

Edmonton was one of four cities on a tour organized by the federal government to help Canadian companies understand and develop strategies for Chinese e-commerce.

Buying and selling online is a good way for Edmonton firms to check out this vast market, one of three Asian countries along with India and Japan targeted by the Edmonton Economic Development Corp., Vanstone said.

He sees particular growth potential in fields such as agriculture and food products, energy-related technology and services, nutrition and nutraceuticals (items derived from food sources with extra health benefits).

The business community has long been part of the global marketplace. We’re not isolated, he said.

But I think, in a general way, understanding what’s in new markets and intelligence gathering is something that needs to be (done).

There are three things that you can do to make the survey appear to be part of your web site. Some of them require some understanding of HTML.


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1. Create your own survey entry page on your web site and give this URL to survey respondents. This page can reside on your intranet or on the internet. After you create a survey, you can elect to create an easy-access page. When you create this page, you will be given a web page that you can embed as a link on your web site.


2. Frame the survey in a page on your own website. If you are familiar with HTML frames, you can use them to make the survey appear to run from your website. To do this, use the easy-access page (described above) as the source for a framed page on your web site. Then, when respondents complete the survey, they will remain inside the frame that they started in. Be careful not to make the size of the survey frame too small. Our surveys are designed to use most of an 800x600 pixel screen. That this option is recommended only if you are familiar with HTML and web site design.


3. Specify an exit page when you create the survey. If you specify an exit page when you create your survey, users will be routed to this page when they finish the survey. You can use this feature to create your own thank you message and pass along any final information to respondents.

For more detail do contact us at http://linkinfotech.com

Integrating the survey into your web site

There are three things that you can do to make the survey appear to be part of your web site. Some of them require some understanding of HTML.


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1. Create your own survey entry page on your web site and give this URL to survey respondents. This page can reside on your intranet or on the internet. After you create a survey, you can elect to create an easy-access page. When you create this page, you will be given a web page that you can embed as a link on your web site.


2. Frame the survey in a page on your own website. If you are familiar with HTML frames, you can use them to make the survey appear to run from your website. To do this, use the easy-access page (described above) as the source for a framed page on your web site. Then, when respondents complete the survey, they will remain inside the frame that they started in. Be careful not to make the size of the survey frame too small. Our surveys are designed to use most of an 800x600 pixel screen. That this option is recommended only if you are familiar with HTML and web site design.


3. Specify an exit page when you create the survey. If you specify an exit page when you create your survey, users will be routed to this page when they finish the survey. You can use this feature to create your own thank you message and pass along any final information to respondents.

For more detail do contact us at http://linkinfotech.com

Do the bearings used in your food processing environment offer protection from:

Oil leakage? Regular washdowns? Chemical presence? Temperature fluctuations? Contamination?
Manju Agarwal Haldiram, Manju Agarwal 498abc, 498 misuse, Survival from 498A, Manju agarwal, Manju Haldiram, Manju Agarwal Fashion Designer, Daughter of Haldiram, Haldiram's Family, , niharika agarwal London School of Economics and Political Science, niharika agarwal LSE, Niharika Agarwal Haldiram, Survival from 498B, niharika agarwal haldiram/haldirams, Daughter of Majnu Agarwal

They should. To qualify for use in the food and beverage industries a bearing must be able to withstand attack from all sides. That said, bearings designed for use in food processing are designed to address specific environmental conditions, so understanding processing environments and the component types best suited to them is vital.

MATERIALS
For resistance to heat fluctuations and environmental contaminants, bearings used in food or beverage applications require superior materials to perform optimally. Bearings made with stainless steel, for example, offer the best protection from corrosion, whether from washdowns, chemical contamination or product wear and tear that may result in peeling paint or general corrosion. Other viable choices include chrome and nickel alloy coated bearings which are particularly well suited to extreme conditions that include heat, moisture and chemicals.

PROTECTORS AND INSERTS
Protectors are designed to cover shaft ends, which secures both safety and contamination resistance. Bearing inserts are wide inner ring ball bearings that are factory charged with grease and effectively sealed. Most units also have re-lubrication facilities that may be required if the units are operating in arduous conditions.

LUBRICATION
Regardless of the choice of bearing, grease used in food and beverage applications must meet regulatory standards. Molded oil bearings are a superior option for food processing applications as they eliminate the need for re-lubrication, negate leakage risks and are appropriate for totally immersed conditions.

HIGH TEMPERATURE ENDURANCE
With shifts in temperatures common in the food industry, bearings must be treated to endure varying heat exposure. Standard bearings will have a higher failure rate than those specifically designed to handle extreme conditions.

Food processing applications have a unique set of bearing requirements that must be satisfied to ensure maximum uptime and reduced maintenance. With the superior innovation at NSK, let us help you assess your needs and suggest the best products for your business. Call us at 1.877.994.6675 for a consultation or visit our website www.nskmaxuptime.com for more information.

Visit Us At http://www.arb-bearings.com
We Provide Taper Roller Bearings, Deep Groove Ball Bearings, Cylindrical Roller Bearings, Spherical Roller Bearings, Spherical Thrust Bearings, Clutch Release Bearings, Needle Roller Bearing, Self Aligning Ball Bearings, Angular Contact and Double Row Bearings, King Pin Bearings, UCP Pillow Block, Water Pump Bearing, Ball Bearing Manufacturers, Metal Bearing exporters, Roller Bearing, Needle Bearings, Automotive, Roller High Precision Manufacturers, THRUST BALL BEARING, Automobile Bearing, Thrust Bearing, Roller Bearing Cylindrical Manufacturers, Needle Bearing Cages Manufacturers, Engine Bearings Manufacturers, Elevator Part Bearing, Hanger Manufacturers

Ensure Your Food Processing Bearings And Components Are Ready For Anything

Do the bearings used in your food processing environment offer protection from:

Oil leakage? Regular washdowns? Chemical presence? Temperature fluctuations? Contamination?
Manju Agarwal Haldiram, Manju Agarwal 498abc, 498 misuse, Survival from 498A, Manju agarwal, Manju Haldiram, Manju Agarwal Fashion Designer, Daughter of Haldiram, Haldiram's Family, , niharika agarwal London School of Economics and Political Science, niharika agarwal LSE, Niharika Agarwal Haldiram, Survival from 498B, niharika agarwal haldiram/haldirams, Daughter of Majnu Agarwal

They should. To qualify for use in the food and beverage industries a bearing must be able to withstand attack from all sides. That said, bearings designed for use in food processing are designed to address specific environmental conditions, so understanding processing environments and the component types best suited to them is vital.

MATERIALS
For resistance to heat fluctuations and environmental contaminants, bearings used in food or beverage applications require superior materials to perform optimally. Bearings made with stainless steel, for example, offer the best protection from corrosion, whether from washdowns, chemical contamination or product wear and tear that may result in peeling paint or general corrosion. Other viable choices include chrome and nickel alloy coated bearings which are particularly well suited to extreme conditions that include heat, moisture and chemicals.

PROTECTORS AND INSERTS
Protectors are designed to cover shaft ends, which secures both safety and contamination resistance. Bearing inserts are wide inner ring ball bearings that are factory charged with grease and effectively sealed. Most units also have re-lubrication facilities that may be required if the units are operating in arduous conditions.

LUBRICATION
Regardless of the choice of bearing, grease used in food and beverage applications must meet regulatory standards. Molded oil bearings are a superior option for food processing applications as they eliminate the need for re-lubrication, negate leakage risks and are appropriate for totally immersed conditions.

HIGH TEMPERATURE ENDURANCE
With shifts in temperatures common in the food industry, bearings must be treated to endure varying heat exposure. Standard bearings will have a higher failure rate than those specifically designed to handle extreme conditions.

Food processing applications have a unique set of bearing requirements that must be satisfied to ensure maximum uptime and reduced maintenance. With the superior innovation at NSK, let us help you assess your needs and suggest the best products for your business. Call us at 1.877.994.6675 for a consultation or visit our website www.nskmaxuptime.com for more information.

Visit Us At http://www.arb-bearings.com
We Provide Taper Roller Bearings, Deep Groove Ball Bearings, Cylindrical Roller Bearings, Spherical Roller Bearings, Spherical Thrust Bearings, Clutch Release Bearings, Needle Roller Bearing, Self Aligning Ball Bearings, Angular Contact and Double Row Bearings, King Pin Bearings, UCP Pillow Block, Water Pump Bearing, Ball Bearing Manufacturers, Metal Bearing exporters, Roller Bearing, Needle Bearings, Automotive, Roller High Precision Manufacturers, THRUST BALL BEARING, Automobile Bearing, Thrust Bearing, Roller Bearing Cylindrical Manufacturers, Needle Bearing Cages Manufacturers, Engine Bearings Manufacturers, Elevator Part Bearing, Hanger Manufacturers

SEO Material provides few important rules to choose the right domain name. While the availability of domains which follow all of these rules may have become limited, try to follow as many of these rules as possible.
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* Consider naming your company and registering a domain name starting with the digit 1. Better still, choose a name starting with "1st". Why? When people create directories of web sites, they have to decide how they are going to classify those web sites. One way to classify web sites is to list them on the basis of how "good" they are. Another way is to simply list them in chronological order (and sometimes in reverse chronological order) based on the dates the sites were submitted.

The other, and far more popular classification system is alphabetic. Now, the first character in the ASCII chart which can be used as the first character in a domain name is the digit 0. The next character is the digit 1.

Normally, you wouldn't want to start a domain name with the digit 0 since it might send all the wrong signals to your customers. For instance, if we had named our domain 0SearchRanking.com, it would be telling our customers that we cannot get them any search engine rankings at all! Hence, unless you really have a good reason for doing so, you should avoid using domain names starting with the digit 0.

Instead name your domains starting with the digit 1. More specifically, name your domains starting with "1st". This will ensure that you get a high alphabetical placement in those directories which classify sites alphabetically. Furthermore, depending on the industry in which your company operates, it may also send the right message across to your customers - it indicates that you are the first company to consider in your industry.

And guess what - the mother of all directories - Yahoo! - lists web sites alphabetically based on the Title that had been submitted. Yahoo! wants the Title to be the official name of the site. This implies that sites which start with the digit 1 will be placed at or near the top of a category. Assuming that you can get your site listed in Yahoo!, just look at what a top ranking in one of the categories in Yahoo!'s directory can do for the popularity of your site!

Furthermore, a small caveat here. If you are going to name a domain starting with "1st", also register the domain which starts with "ist". Then, have the domain containing the vowel "i" redirect visitors to the domain containing the digit 1. This is because people will often type in 'ist' when they mean '1st' and vice-versa. Also, for every email alias that you create for the domain containing "1st " (like sales@1stseo.com), you should create the corresponding email alias for the domain containing "ist" (like sales@istseo.com).

Also, this strategy of registering domains starting with '1st' is mainly applicable if yours is a somewhat new company. If you own a well established concern with a well known domain, you simply cannot change your company name and your domain in a hurry because you will confuse your existing customers.
* Don't want to start your domain name with "1st"? Consider starting it with "A", "B" or "C". Although domains starting with A, B or C will be listed after those starting with the 10 digits, you can still get a pretty high alphabetical placement with A, B or C.
* Try to register a domain which contains a popular keyword applicable for your industry. This will help your customers remember your domain name better. Furthermore, for searches conducted in Yahoo!, a higher ranking will be given to those web sites which contain the keywords in the title.

And according to Yahoo!'s instructions, the Title should always be the official name of the site. Thus, if the domain name contains a keyword, you will be able to include the keyword in the Title which will improve your ranking in Yahoo!. As a minor side-benefit, this can also help to increase the ranking of your web site in some search engines. Hence, in an ideal case, you should register a domain of the form 1st[keyword].com (without the brackets of course).
* Try to avoid using domains that contain '2' for "To', '4' for 'For', 'u' for 'You' and so on even if they seem to make your domain sound 'cool'. Your customers will easily get confused if you do so. However, if you must register such a domain, register the expanded form of the domain as well, i.e. if you are registering greatthings2do.com, also register greatthingstodo.com.
* Don't register a domain containing the digit 0 in it, unless it is going to be part of a recognizable word (like 1000 or 2000). This is because the digit 0 is often confused with the vowel O. If you feel that you must register a domain with the digit 0, make sure that you also register the corresponding domain containing the vowel O.
* Always use ".com". If yours is a serious business site, avoid using domains ending in "nu" or "to". Your business will have little credibility if you do so. You can consider registering a ".net" domain, but since most people are familiar with ".com", it is better to stick to convention.
* Should you or should you not use hyphens in your domain? Well, the jury is out on the question. While some Internet marketers will tell you that domains containing hyphens are difficult to remember, spell and pronounce, others will state that domains containing hyphens are, in fact, easy to remember, spell and pronounce. Go figure.

Personally, I would feel that whether or not hyphens are helpful has to be determined on a case by case basis. However, if you register a domain containing hyphens, make sure that you also register the corresponding domain without the hyphens. Once you do that, you can simply redirect visitors from the domain without the hyphens to the domain with the hyphens.
* Don't make your primary domain too long. Even though 67 character domains are a reality, exactly how many of your users will want to type a domain name like thisisanexampleofaverylargedomainname.com?

Register a domain which satisfies all the rules that I outlined above, try to follow as many of the above rules as you can.

How to choose the Right Domain Name?

SEO Material provides few important rules to choose the right domain name. While the availability of domains which follow all of these rules may have become limited, try to follow as many of these rules as possible.
Manju Agarwal Haldiram, Manju Agarwal 498abc, 498 misuse, Survival from 498A, Manju agarwal, Manju Haldiram, Manju Agarwal Fashion Designer, Daughter of Haldiram, Haldiram's Family, , niharika agarwal London School of Economics and Political Science, niharika agarwal LSE, Niharika Agarwal Haldiram, Survival from 498B, niharika agarwal haldiram/haldirams, Daughter of Majnu Agarwal

* Consider naming your company and registering a domain name starting with the digit 1. Better still, choose a name starting with "1st". Why? When people create directories of web sites, they have to decide how they are going to classify those web sites. One way to classify web sites is to list them on the basis of how "good" they are. Another way is to simply list them in chronological order (and sometimes in reverse chronological order) based on the dates the sites were submitted.

The other, and far more popular classification system is alphabetic. Now, the first character in the ASCII chart which can be used as the first character in a domain name is the digit 0. The next character is the digit 1.

Normally, you wouldn't want to start a domain name with the digit 0 since it might send all the wrong signals to your customers. For instance, if we had named our domain 0SearchRanking.com, it would be telling our customers that we cannot get them any search engine rankings at all! Hence, unless you really have a good reason for doing so, you should avoid using domain names starting with the digit 0.

Instead name your domains starting with the digit 1. More specifically, name your domains starting with "1st". This will ensure that you get a high alphabetical placement in those directories which classify sites alphabetically. Furthermore, depending on the industry in which your company operates, it may also send the right message across to your customers - it indicates that you are the first company to consider in your industry.

And guess what - the mother of all directories - Yahoo! - lists web sites alphabetically based on the Title that had been submitted. Yahoo! wants the Title to be the official name of the site. This implies that sites which start with the digit 1 will be placed at or near the top of a category. Assuming that you can get your site listed in Yahoo!, just look at what a top ranking in one of the categories in Yahoo!'s directory can do for the popularity of your site!

Furthermore, a small caveat here. If you are going to name a domain starting with "1st", also register the domain which starts with "ist". Then, have the domain containing the vowel "i" redirect visitors to the domain containing the digit 1. This is because people will often type in 'ist' when they mean '1st' and vice-versa. Also, for every email alias that you create for the domain containing "1st " (like sales@1stseo.com), you should create the corresponding email alias for the domain containing "ist" (like sales@istseo.com).

Also, this strategy of registering domains starting with '1st' is mainly applicable if yours is a somewhat new company. If you own a well established concern with a well known domain, you simply cannot change your company name and your domain in a hurry because you will confuse your existing customers.
* Don't want to start your domain name with "1st"? Consider starting it with "A", "B" or "C". Although domains starting with A, B or C will be listed after those starting with the 10 digits, you can still get a pretty high alphabetical placement with A, B or C.
* Try to register a domain which contains a popular keyword applicable for your industry. This will help your customers remember your domain name better. Furthermore, for searches conducted in Yahoo!, a higher ranking will be given to those web sites which contain the keywords in the title.

And according to Yahoo!'s instructions, the Title should always be the official name of the site. Thus, if the domain name contains a keyword, you will be able to include the keyword in the Title which will improve your ranking in Yahoo!. As a minor side-benefit, this can also help to increase the ranking of your web site in some search engines. Hence, in an ideal case, you should register a domain of the form 1st[keyword].com (without the brackets of course).
* Try to avoid using domains that contain '2' for "To', '4' for 'For', 'u' for 'You' and so on even if they seem to make your domain sound 'cool'. Your customers will easily get confused if you do so. However, if you must register such a domain, register the expanded form of the domain as well, i.e. if you are registering greatthings2do.com, also register greatthingstodo.com.
* Don't register a domain containing the digit 0 in it, unless it is going to be part of a recognizable word (like 1000 or 2000). This is because the digit 0 is often confused with the vowel O. If you feel that you must register a domain with the digit 0, make sure that you also register the corresponding domain containing the vowel O.
* Always use ".com". If yours is a serious business site, avoid using domains ending in "nu" or "to". Your business will have little credibility if you do so. You can consider registering a ".net" domain, but since most people are familiar with ".com", it is better to stick to convention.
* Should you or should you not use hyphens in your domain? Well, the jury is out on the question. While some Internet marketers will tell you that domains containing hyphens are difficult to remember, spell and pronounce, others will state that domains containing hyphens are, in fact, easy to remember, spell and pronounce. Go figure.

Personally, I would feel that whether or not hyphens are helpful has to be determined on a case by case basis. However, if you register a domain containing hyphens, make sure that you also register the corresponding domain without the hyphens. Once you do that, you can simply redirect visitors from the domain without the hyphens to the domain with the hyphens.
* Don't make your primary domain too long. Even though 67 character domains are a reality, exactly how many of your users will want to type a domain name like thisisanexampleofaverylargedomainname.com?

Register a domain which satisfies all the rules that I outlined above, try to follow as many of the above rules as you can.

SEO (Search engine optimization) is simply "the use of search engines to draw traffic to a web site. It is the technique of attaining a higher ranking in search engines and directories via changes to a site to make it more search engine compatible". It is sometimes referred to more generally as search engine marketing, but in fact SEO (Search Engine Optimization) is just one facet of search engine marketing.
Manju Agarwal Haldiram, Manju Agarwal 498abc, 498 misuse, Survival from 498A, Manju agarwal, Manju Haldiram, Manju Agarwal Fashion Designer, Daughter of Haldiram, Haldiram's Family, , niharika agarwal London School of Economics and Political Science, niharika agarwal LSE, Niharika Agarwal Haldiram, Survival from 498B, niharika agarwal haldiram/haldirams, Daughter of Majnu Agarwal

SEO specialists or "search engine optimizers" have sprung up to fill the need for these services over the past 8+ years. Most search engine optimizers will work either directly with the site administrator or with their web site designer to alter the site's code and content to ensure it gets the exposure it deserves in the most popular search engines and directories. The key to a successful SEO campaign is to find a specialist with a good track record, in an industry plagued with inexperienced and unethical providers.

Companies are spending tens of thousands of dollars on online and offline advertising, including banner ad, Pay Per Click (PPC) and viral marketing campaigns, so one could be forgiven for assuming that these companies do not need free traffic from the "organic" search engine listings.

However, by ignoring the most common method used by people browsing the Internet, these companies are sacrificing an enormous opportunity to attract more traffic to their sites. After all, brick and mortar companies don't refuse to put a sign up in front of their businesses just because they have put large amounts of money into promoting themselves via television advertising. Online companies, likewise, should not disregard optimizing their sites for search engines - a relatively inexpensive exercise - simply because they have put large amount of money into other marketing strategies.

Web site is a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensure it can be found is like constructing a storefront without any doors.

It is obvious that companies need to invest in search engine optimization services to ensure their sites are made more search engine compatible and therefore visible to their target markets.

What is SEO?

SEO (Search engine optimization) is simply "the use of search engines to draw traffic to a web site. It is the technique of attaining a higher ranking in search engines and directories via changes to a site to make it more search engine compatible". It is sometimes referred to more generally as search engine marketing, but in fact SEO (Search Engine Optimization) is just one facet of search engine marketing.
Manju Agarwal Haldiram, Manju Agarwal 498abc, 498 misuse, Survival from 498A, Manju agarwal, Manju Haldiram, Manju Agarwal Fashion Designer, Daughter of Haldiram, Haldiram's Family, , niharika agarwal London School of Economics and Political Science, niharika agarwal LSE, Niharika Agarwal Haldiram, Survival from 498B, niharika agarwal haldiram/haldirams, Daughter of Majnu Agarwal

SEO specialists or "search engine optimizers" have sprung up to fill the need for these services over the past 8+ years. Most search engine optimizers will work either directly with the site administrator or with their web site designer to alter the site's code and content to ensure it gets the exposure it deserves in the most popular search engines and directories. The key to a successful SEO campaign is to find a specialist with a good track record, in an industry plagued with inexperienced and unethical providers.

Companies are spending tens of thousands of dollars on online and offline advertising, including banner ad, Pay Per Click (PPC) and viral marketing campaigns, so one could be forgiven for assuming that these companies do not need free traffic from the "organic" search engine listings.

However, by ignoring the most common method used by people browsing the Internet, these companies are sacrificing an enormous opportunity to attract more traffic to their sites. After all, brick and mortar companies don't refuse to put a sign up in front of their businesses just because they have put large amounts of money into promoting themselves via television advertising. Online companies, likewise, should not disregard optimizing their sites for search engines - a relatively inexpensive exercise - simply because they have put large amount of money into other marketing strategies.

Web site is a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensure it can be found is like constructing a storefront without any doors.

It is obvious that companies need to invest in search engine optimization services to ensure their sites are made more search engine compatible and therefore visible to their target markets.